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The easiest way to start a conversation with an EV owner
It is a hundred times easier to sell an EV cable than it is to sell an EV. But each cable sale is a new relationship with someone who will need a new car.
Lending a portable charger, selling a longer cable, or bundling the right cable with a vehicle purchase gives your team a reason to connect with EV owners at every stage. Fill your database, overcome objections, and close more deals with the number one EV accessory.
Four ways cables sell cars
EV cables work at every stage of the funnel. From first contact to repeat purchase.
Build your database
Lend portable chargers to local EV owners in exchange for contact details. Sell standalone cables online to build a list of people who already own an EV. Every cable is a new lead.
Overcome objections
No charger yet? Supply a portable charger. Car parked far from the socket? Offer a 20m cable. Worried about infrastructure? A longer public charging cable opens up more bays. Cables solve the practical worries that stop people buying.
Close the deal
Bundle a cable or portable charger with every EV purchase. It adds value, differentiates your offer, and removes one more reason to hesitate. Longer cables and higher power ratings carry strong margins.
Drive referrals
Brand the cables with your logo. Every time a customer charges their car, your dealership name is right there on the plug. A moving billboard that reminds them where to buy their next EV.
Affiliate programme
Not ready to stock cables? Link to our site with your own discount code. We handle everything from fulfilment to customer service. You earn commission on every sale.
How it works
Step 1
Choose your package
Exclusive pricing on the full range. Free delivery to your dealership or direct to your customers.
Step 2
Stock or dropship
Keep a few popular cables in the showroom for walk-in sales. For everything else, we build and ship direct to your customer within one working day.
Step 3
Bundle and sell
Include cables in your EV packages. Add them to finance deals. Use them as gifts with purchase. The right cable at the right moment removes the last objection.
More than half of cable sales come from non-standard lengths
Most dealerships only offer 5m or 10m cables. But customers want 15m, 20m, even 30m. The longer the cable, the higher the margin. That is revenue most dealers are leaving on the table.
The dealership package
Branded plugs
Your logo laser-printed on every plug. Every charge is a reminder of your dealership. Like a petrol pump advert that follows the customer home.
Dropship ready
We ship direct to your customer in plain or branded packaging. No stock to hold, no fulfilment to manage. You take the order, we do the rest.
No minimum stock
Order one cable or a hundred. We build to order and ship next day. Keep a few bestsellers on the floor and dropship everything else.
Tested and certified
28 test points on every cable. A serial number and test certificate your customers can verify. Sell with confidence.
Common questions from dealerships
What discount do dealerships get?
Competitive pricing through a store credit account. The exact rate depends on volume, but we keep it attractive even at lower quantities. Get in touch and we will put together a quote.
How does branded plug customisation work?
Send us your logo and we laser-print it onto the plug surface. The setup is straightforward and there is no large minimum order. Every cable that leaves your showroom carries your brand.
Can you dropship to our customers?
Yes. Place an order through your account and we build and ship direct to your customer within one working day. Plain packaging or branded with your dealership name.
Which cables should we stock in the showroom?
We will recommend the bestselling SKUs for your customer base. A small display of popular lengths and a portable charger is usually enough. Everything else can be ordered on demand.
Do you provide marketing materials?
Yes. We supply product images, descriptions, and specs for your website and showroom. We also have a free guide on using EV cables to sell more cars, which we will send when you get in touch.
Is this suitable for franchise and independent dealerships?
Both. The programme is designed to be flexible. Whether you are a single-site independent or a multi-site franchise group, the model works the same way.
We bundle a Wottz cable with every EV we sell. Customers love that they drive away ready to charge, and it gives our sales team a natural conversation starter about home charging.
— Sales DirectorMulti-franchise dealership group
The non-standard lengths are where the real value is. When a customer needs a 15-metre cable for their specific driveway, we can offer it. Nobody else in our area does that.
— EV SpecialistIndependent EV dealership
Ready to use cables to sell more cars?
Get in touch and we will send you our free dealership guide, set up your account, and get your branded plugs ready. No hard sell, no minimum commitment.