Why
You buy an EV. It's configurable, connected, software-updates-itself-while-you-sleep clever. Then you go to buy a charging cable and the options are: a no name five metre lead in a box, or a different no-name five metre lead in a different box. And on top of that, a wall of new terminology to navigate, Type 1, Type 2, single-phase, three-phase, power ratings, with very little help making sense of any of it
If you've had a mobile phone for any length of time, you already know this feeling. You've had the cheap no-name charging cable that goes brown near the connector, warm to the touch, eventually packing up. You've had the cable that's the wrong connector, or three inches too short to reach from the plug to the bedside table. You've had the drawer full of cables that came bundled with devices you no longer own, broken or unused because none of them quite matched what you actually needed. The waste got visible enough that the EU eventually regulated on it, and somewhere along the way the market caught up. Phone buyers got a proper choice of length, material, colour and quality more than a decade ago.
EV cable buyers haven't. Website after website offers the same no name, five metre black cable, and five metres isn't the right length for most of us anyway. Our driveways aren't all the same. Neither are our garages, our parking spots, or wherever the charger ended up getting fitted.
And the stakes are completely different. That dodgy phone cable was annoying, but the consequences were limited, low current, the phone's in your hand, you swap the cable and move on. An EV cable carries far more current, stays plugged in for hours unattended, often overnight, into a car that cost the owner tens of thousands of pounds. Many of these cables come from the same manufacturing world that produced that brown phone cable: bulk-made offshore, identical units shipped in containers, sold off a shelf, racing to the bottom on price. The same casual approach to quality, applied to something that genuinely matters.
Then there's the waste. The cable that came with the car and never gets used. The wrong length cable rattling around in the boot. The broken cable in the garage. The second cable bought because the first didn't fit the actual setup.
That's the gap Wottz exists to close.
The People Behind Wottz
Graham
Co-founder. 25+ years building products in the tech world. Saw an opportunity to bring software thinking to a physical product.
Iain
Co-founder. Tech veteran. Set out to rethink how EV cables are built and sold.
James
Engineering lead. Brought the hands-on expertise to turn the idea into reality. The person who makes it all work.
Isadora
Started as our only support person and is now our Head of Customer and Partner Success. Bringing delight to every interaction.
Dan
Our first cable technician, now manages a team of cable builders. The hands that built Wottz from the bench up.
Ganime
Started as our fulfilment person, now manages our Wottz Fleet platform. Turning logistics into a system.
Jules
Our Head of Communications. Making sure the Wottz story reaches the people who need to hear it.
Fernanda
Our customer service hero. Making sure Wottz customers get the correct cables for their situation.
Natalie
Our Fulfilment and Stock Controller. Keeping everything moving, stocked and shipped on time.
How we got here
Graham O'Reilly and Iain Herd had spent their careers in software. In software, things are built around the user. You configure them, they update, they get better. During the pandemic, with EV adoption running ahead of the kit around it, they started asking the obvious question: if software can be on demand, why can't a cable?
They mentioned it to James Louw, an electronics engineer who'd spent years designing automated production lines for pharmaceutical manufacturing, an industry where precision and traceability aren't optional. He offered to help out in his spare time. A few weeks later he was full-time. He could see what Graham and Iain couldn't quite build on their own: the on-demand idea wasn't just a nice thought, it was an engineering problem with a clear answer. Isadora joined to take care of our customers and we were up and running.
The starting hypothesis was simple. Every EV driver should get a cable built for their actual setup, the right length, the right configuration, tested properly, designed to be repaired rather than thrown away. And the company making it should operate more like a software company than a traditional manufacturer: close to the customer, iterating, willing to be on the other end of the phone or email when something needs working out.
Where we are now
We've shipped cables to more than 30,000 customers. That includes individual drivers who needed something specific, the person who needed a 22.5 metre cable because that was the actual distance from their garage to their drive, for example, and partners including Halfords, GRIDSERVE, SSE, We Buy Any Car and Cinch.
That's somewhere over 250 kilometres of cable so far. All built in the UK, by a team of cable technicians and engineers who test every single one before it leaves the building.
We make EV cables and portable chargers. That's it. We don't do anything else, and we're not planning to.
If you're not sure what you need, what length, what connector, whether the cable already in your boot is the right one for your car, get in touch by email, web chat, or phone. We'd rather spend ten minutes helping you work it out than have you take delivery of the wrong cable two days later. Talking to customers is genuinely the bit of the job we like best. It's also the bit that sets us apart: we're the only EV cable and portable charger manufacturer you can actually speak to and where the person who answers actually knows cables.
Possible Configurations
Customers Served
Kilometres of Cable Sold
UK Built
Your cable, your way
Configure
Choose your exact length, configuration and finish. Over 1,000 possible combinations.
Built by hand in the UK
Assemble
Every cable assembled in our UK production facility using components we designed ourselves.
Every single cable
Test
Individually tested before it leaves. No exceptions.
Fast. Direct to your door
Deliver
Built to order and shipped quickly. The right cable, every time.
Built Properly
From the beginning, we believed cables shouldn't be disposable.
So we designed our own.
We developed Wottz charging flex. We engineered our own Type 2 plug. And unlike traditional moulded designs, ours are fully serviceable.
If something wears out, it can be repaired. Not replaced.
Because products should last.
And because doing things properly matters.
Built in the UK
We manufacture in the UK, in the heart of Britain's motorsport valley.
That gives us control. Speed. Precision.
It means we can improve quickly, maintain quality, and build each cable exactly as it should be. Not mass produced overseas, but built with intent.
It's something we're incredibly proud of.
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